Blogs Uber and Lyft backed a separate study by Cornell

  • October 18, 2020
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Lyft's partnership with Grubhub takes advantage of the booming food delivery business using a different strategy.

Lyft Gift Cards for Sale The legislation is modeled after a minimum wage standard New York City passed in 2018. Seattle hired two researchers who advised New York City officials on their legislation to recommend a minimum wage standard when crafting its own ordinance. Uber and Lyft backed a separate study by Cornell researchers that produced significantly different findings. The competing studies highlight the complexities of establishing a minimum wage for gig workers.

Lyft's partnership with Grubhub takes advantage of the booming food delivery business using a different strategy. Lyft Pink was rolled out in December 2019 providing subscribers with discounts on rides and perks including priority airport pickups for $19.99 per month. Lyft Pink members now have access to Grubhub's subscription service Where to buy Lyft Gift Cards which normally costs $9.99 per month as part of the Lyft membership program.

Lyft's move into the delivery business is an attempt to gain some share in the growing market without making a large acquisition. Uber said in its second-quarter earnings report that gross bookings for its delivery service grew 113% for the period ending June 30. This was an acceleration from the 54% year-over-year growth it saw in the prior quarter as pandemic restrictions were initiated. Now Lyft's monthly subscribers will have another option for home food delivery.

Lyft’s area of focus in the medical sector is nonemergency medical transportation a $3 billion market in the U.S. alone. The company is increasingly finding that insurance payers — particularly Medicaid plans that cover low-income people — are willing to foot the bill for members’ rides. When patients don’t have a convenient way to see a doctor they often miss visits and forgo care.

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