Meet the Melbourne vintage store that’s championing upcycling
“I just think we’ve got to encourage customers to think of new ways to use pieces.”
The trend cycle in 2022 moves at a breakneck speed. Fashion influencers on apps like TikTok have the god-like ability to spark a micro trend – think leg warmers, pearl chokers and sweater vests – and fast fashion brands pump out masses of poorly made items to cater to a demographic eager to keep up. So what’s the antidote to this culture of overconsumption and throwaway purchases?
For more fashion news, shoots, articles and features, head to our Fashion section.
After decades of volunteer-run vintage markets, the permanent storefront is a way to raise funds and engage a younger market in the work done by the National Trust. And as Gen Z and millennials are particularly fond of secondhand fashion, Vault’s upcycled runway show as part of Melbourne Fashion Week (M/FW) will serve as a timely introduction to anyone who’s yet to pay the store a visit.
Posted September 30, 2022 08:39 AM
Meet the Melbourne vintage store that’s championing upcycling
“I just think we’ve got to encourage customers to think of new ways to use pieces.”
The trend cycle in 2022 moves at a breakneck speed. Fashion influencers on apps like TikTok have the god-like ability to spark a micro trend – think leg warmers, pearl chokers and sweater vests – and fast fashion brands pump out masses of poorly made items to cater to a demographic eager to keep up. So what’s the antidote to this culture of overconsumption and throwaway purchases?
Vault, a vintage store in Melbourne, believes vintage fashion and upcycling can provide us with a way to tap into the trend cycle without purchasing new items. The not-for-profit vintage store, located in Melbourne’s iconic Block Arcade, is a new venture for the National Trust of Victoria. Opened in November 2021, the proceeds from the store go towards preserving historic properties, including the Rippon Lea Mansion, Como House and the Old Melbourne Gaol.
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For more fashion news, shoots, articles and features, head to our Fashion section.
After decades of volunteer-run vintage markets, the permanent storefront is a way to raise funds and engage a younger market in the work done by the National Trust. And as Gen Z and millennials are particularly fond of secondhand fashion, Vault’s upcycled runway show as part of Melbourne Fashion Week (M/FW) will serve as a timely introduction to anyone who’s yet to pay the store a visit.