Melbourne boutique Stupid Vintage is a gender and size-inclusive Y2K dream :: Dancehall Reggae :: Forums

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Posted October 3, 2022 11:42 AM

Melbourne boutique Stupid Vintage is a gender and size-inclusive Y2K dream

“Alongside our broad range of clothing, accessories and jewellery, you will find trinkets, art and decorations, including our iconic three-metre boobs.”

Melburnians Warwick Nowicki and Georgia Geraghty never intended to own their own clothing store. In fact, it almost came about by accident. The duo met in 2019, and at the time they were both working for vintage accessory and clothing businesses.

With their extensive experience in the fashion industry, particularly in secondhand fashion, they decided to launch a Sunday flea market, now known as the Southside Flea Market. But in order to secure the space for the market, they had to rent a Chapel Street storefront, and it was this storefront that evolved into their much-loved vintage store, Stupid Vintage.

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Stupid Vintage is a vintage-lovers dream space. Warwick and Georgia each have an impeccable personal style which shows in their carefully curated collections – every piece is a gem of a find.

Now with 12 contributing stockists, the gender and size-inclusive clothing store is frequented by Y2K and 90s lovers from all over Melbourne, each keen to get their hands on some prized vintage designer pieces. Below, Warwick and Georgia share their story.

Tell us about you. What’s your fashion background?

W and G: We are Warwick and Georgia [and] we are the owners of the vintage label and store Stupid Vintage. Currently, we have a store located in Windsor, which houses 12 vintage labels and we run the Southside Flea Market.

W: Over the past decade I have worked in many areas of the industry, as a freelance stylist and for years I worked for a boutique focusing on archive individually sourced European and Japanese pieces. On the side, I have always sold vintage of all kinds at local markets.

G: I studied media and communications for two years in Melbourne after leaving high school and then applied for an internship with a vintage designer handbag business based here in Melbourne. During this time I learnt heaps about the processes of sourcing vintage pieces both locally and internationally and how to authenticate designer items. Through this, I also learned the basics of operating a small business in the fashion industry.

How did the business get started? Talk us through the process and the challenges.
G: The journey of Stupid Vintage began in 2019 when Warwick and I met whilst both working for two separate vintage accessory and clothing businesses. Together we grew the concept of starting a Sunday flea market known now as the Southside Flea Market. In order to secure the space for the flea market, we had to rent a storefront on Chapel Street, and it was this storefront that was the beginning of Stupid Vintage.

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